2007年1月6日星期六

(被 Adsense 除名后怎么办?)

What to do when you're kicked out of Adsense

I see threads here all the time from people who are either concerned
with getting the "fraudulent clicks" letter, or they've gotten them
and now want to know how to get back in.

我总是会见到一些人在这里讨论刚刚接到"欺诈点击"信,或者已经接到过信,现在想重新回到google怀抱。
I am one of a handful of people (that I'm aware of) who have had my
account knocked out for invalid clicks and been reinstated a couple of
months later.
我就是因无效点击而被禁用帐户而后经过几个月又重新恢复的站长(我所知道的)之一。
So, here's a little tip guide primer on what to expect and what to do.
关于这些问题,这里有一些小技巧。

A few things first:
首先要明确的:
A) You will not receive any check that is currently unprocessed.
Consider that payment forfeited (and don't threaten google with a
lawsuit to recover it - it will just make things much, much worse).
一、目前未支付的费用不再支付。这个属于支付罚没(不要试图威胁GOOGLE诉诸法律手段解决,这只会使事情更坏)
B) Do confess to them any and all circumstances where you might have
screwed up. If you didn't screw up and are genuinely baffled you will
need your server logs to locate suspicious activity. I highly
recommend getting click tracking software to monitor your ads for
exactly this scenario. If you don't have server logs or tracking
software, YOU are at fault by default.
二、承认任何可能的作弊行为。如果你没有作弊,而且觉得很冤枉,这就需要服务器的日志来定位可以活动。我极力推荐采用追踪软件监控广告的精确投放情况。如果你没有日志或追踪软件,那只能说你从一开始就错了。
C) The account disabling was both automated and then verified
manually. Google examines the location of where clicks were coming
from. If they see that too many clicks are from the same geographic
area as where they send your check (or the ip you log in from) that
sets off a red flag. Competitors clicking on your ads is something
Google is well aware of and can track as well (they know their
geographic area too)
三、帐号是自动禁用和手工验证结合的。Google检测点击来自的位置。如果有太多的点击来自将来寄给你支票的地方,或者你登陆后台的ip,这就是危险的信号。GOOGLE同样知道竞争对手在点你的广告,这也会被记录在案(他们同样知道他们的地理位置)。
To get your account reinstated:
想恢复你的帐号:
A) Write google an apology and discuss steps you've taken so
the situation won't arise in the future. Don't avoid blame, even if
you knew nothing about what your friends were doing when they decided
to "help" you by clicking on your ads. The fact is, by revealing
information about how you make money to someone else, you are setting
yourself up for this situation. I'm not being judgemental, just
telling you how Google sees it. In your letter to them, recognize and
admit this.
一、写信给GOOGLE道歉并阐述你如何确保以后不再出现此类行为。不要规避过失,即使你并不知道你的朋友们想"帮助"你的时候点了你的广告。实际上,提醒别人你是如何挣钱的就会使你陷入此种境地。我不想评判什么,只是告诉你GOOGLE如何看待这个。给GOOGLE的信中,承认过失。
B) Offer to make good on any fraudulent clicks. They won't take
you up on it, but they will know that you are genuinely sorry and want
to keep their business.
二、为欺诈点击买单。他们不会收你的钱,但他们会认为你的道歉是真诚的,并且想继续合作下去。
C) Contact someone at google directly. Don't just send off a
random email to adsense@google.com. Go to a webmasterworld conference.
Meet someone in their company. Use that In when the conference is
over. Worst case scenario, BUY an In into the company. Does someone
you know have an In there? Offer to pay them to to speak to their In
on your behalf. A big adwords spender with a personal ad rep is a good
place to begin.
三、直接联系GOOGLE的工作人员。不要只随便丢封电子邮件给adsense@google.com。加入webmasterworld会议,会见一些公司的人,会议结束后用In(谁知道这鬼是什么东东?)。最坏的情况,买个In进入公司。你知道那里谁有In么?出钱让他们代表你直接跟In谈谈。来头较大的adwords会员做这个比较好。
D) Seek out text ad competition immediately. Even if the ads
aren't as high-paying as Googles (and they won't be), it will break
the sting of losing all of your income until Google does come back
around to review your case.
四、马上搜索文本广告竞争对手,即便这广告的费率不高(实际也不会高的)。这将削弱失去所有收入带来的阵痛直到GOOGLE回来检查你的问题。
E) Be persistent, but polite. Send a letter (a new one) once a
week. Keep reiterating your loyalty to their program and how you are
prepared to write letters forever until they will understand you are
committed to following their rules if they will reaccept you.
五、坚持每周礼貌地给GOOGLE发信(不要千篇一律)。告诉他们你对ADSENSE的诚意,告诉他们你会一直写信直到他们意识到你将遵守游戏规则如果他们重新接纳你。
Now for the bad news....
一些坏消息。。。
None of this will probably help. To be reviewed for readmission, your
site must be large enough that the revenue is worth a potentially
risky business move.
或许这些都没用。要想获得被审查的机会,你的站必须大到值得冒重新接纳潜在的风险。
If they don't answer your letters anymore and all hope is lost, you
are now left with basically one recourse assuming you really want to
be in their program: Change your domain name, bank account, IP
address, ISP and site design. Wait two months, then take on a partner
you trust. Reapply for the program under this new partner's name and
address, (now especially possible given Google's automatic deposit
program). Learn from your mistakes and never do anything that can
potentially result in your ads being clicked on fraudulently again.
So, really, get a partner you can trust will not click as well.
如果他们没有回复你的邮件,所有希望就落空了。如果真的很想重新加入,你只有一条最基本的路可走:换域名、银行帐号、IP地址、ISP还有站点设计,等两个月,然后请个你可以信赖的朋友,用你朋友的名字和地址重新申请帐号()。吸取教训,不要再做任何可能导致欺诈点击的事了。千万,你的朋友也不要让他点击。
To anyone else who hasn't been kicked out yet and never wants to be:
写给那些还没被踢而且永远不想被踢的:
A) Shut up about how you make money when talking to friends and
family. Let them privately think you run a bestiality porn site or
something. It's still better than them clicking on your ads
一、跟朋友/家人绝口不谈你是如何挣钱的。让他们私下认为你在开一个XXX站或别的什么也比他们点你的广告要好。
B) Disable ads for your own ip and local geographic region, if
you have access to that data and it won't hurt your business. Ditto
with your competition's ip address. If you don't know it, write him an
email pretending to be a customer and look at his return headers.
二、如果可以的话(不少赚钱的前提下),在你自己的IP或本地区IP段禁用广告。对竞争对手IP,也这样做。如果不知道的话,可以假装是他的顾客发封邮件过去然后看回信的邮件头。
C) Get click-monitoring software and check it daily. Be
vigilant in notifying Google about what YOU think is fraud, even if
they don't. Your notifications to them will come in especially handy
should your account ever be flagged by them. You'll be remembered as
honest.
三、抓一个点击监控软件并每天检查。提高警惕,随时通知GOOGLE告诉他们你认为哪些点击是可疑的,即便他们不是。如果你的帐户曾经被他们注意过(异常),这个通知就特别有用。这会留下诚实的印象。
D) Think of Google for the long term, not the short term. So
you're having a bad month and think clicking on an ad you might be
interested in anyway doesn't hurt anyone? You're wrong. This month
might be bad. Next month will be good. Google revenue is about long
term averages. Is a few cents click worth the loss of thousands of
dollars in the long term? Definitely not.
四、考虑GOOGLE眼光放长远一些。有个月广告很疲软,你就想点一下,你也许想这不会伤害任何人。错了。这个月可能很不好,下个月就可能会好。GOOGLE收益应该是长销平均的收益。长远看,为了几分钱的点击而几千美圆,值得么?显然不!
Take it from me, I've been there, been put out on the street, and
eventually been reaccepted (after a lot of hard work). It can and does
happen to any of us. Just make sure the odds of it happening to you
are as slim as possible.
我就像被赶出来丢弃到街上,然后又很偶然的被重新接纳了(经过一系列努力)。这情形会而且已经发生在我们身上。让它的几率越来越小吧。

触摸屏专用名词解释

表面声波触摸屏
    表面声波触摸屏的触摸屏部分只是一块透明的强化玻璃,因此可以做成平面,柱面或球面,而且在触摸屏的表面也不需要加特殊的涂层。该种触摸屏的角上装有超声波换能器,能在发送一种高频声波跨越屏幕表面。当手指或其它能够吸收或阻挡声波能量的物体触摸屏幕时,途经手指部位的声波能量被部分吸收,根据接受器信号变化可以确定坐标位置。同其他类型的触摸屏相比,表面声波触摸屏不受温度、湿度等环境因素影响,分辨率高;透光率好,能保持清晰透亮的图像质量;反应速度快;有第三轴(即压力轴)响应,所以应用日益广泛。

    触控屏类型
    触摸屏根据所用的介质以及工作原理,可分为电阻式、电容感应式、红外线式和表面声波式四种。触摸屏从低档向高档逐步升级和发展:从电阻式、红外线式走向电容感应式和表面声波式。

    触摸屏
    触摸屏(Touch Screen)可以让使用者只要用手指轻轻地碰计算机显示屏上的图符或文字就能实现对主机操作,这样摆脱了键盘和鼠标操作,使人机交互更为直截了当。主要应用于公共场所大厅信息查询、领导办公、电子游戏、点歌点菜、多媒体教学、机票/火车票预售等。产品主要分为电容式触控屏、电阻式触控屏和表面声波触摸屏三类。

    触摸屏分类
    触摸屏根据所用的介质以及工作原理,可分为电阻式、电容式、红外线式和表面声波式多种。

    触摸屏技术
    触摸屏技术是一种新型的人机交互输入方式,与传统的键盘和鼠标输入方式相比,触摸屏输入更直观。配合识别软件,触摸屏还可以实现手写输入。触摸屏由安装在显示器屏幕前面的检测部件和触摸屏控制器组成。当手指或其它物体触摸安装在显示器前端的触摸屏时,所触摸的位置由触摸屏控制器检测,并通过接口(如RS―232串行口)送到主机。

    大型触摸屏功能
    多功能智能板与计算机、投影机共同组成大型触摸屏,将计算机的屏幕通过投影机投影到智能板上,以教鞭或手指代替鼠标在智能板上操作计算机, 控制Windows或Macintosh及其应用软件。

    电容式触摸屏
    电容式触摸屏把透明的金属层涂在玻璃板上作为导电体,在触摸屏四边有狭长的电极,在导电体内形成一个低电压交流电场。当手指触摸在金属层上时,当有导电物体触碰时,就会改变触点的电容,四边电极发出的电流会流向触点,控制器通过电流可以确定触摸的位置信息。由于电容随温度、湿度或接地情况的不同而变化,故其稳定性较差,往往会产生漂移现象。

    电阻式触摸屏
    电阻式触摸屏基本上是薄膜加上玻璃的结构,当触摸时,薄膜下层的ITO会接触到玻璃上层的ITO,经由感应器传出一个讯息,再从控制器送到计算机端,藉由驱动程序转化到屏幕上的X、Y值,而完成点选的动作,并呈现在屏幕上。

    电阻式压感技术
    在智能板内外表面的阻尼材料之间存在一层空气层,当有压力压迫板面使某点接触时,智能板就可辨识该点的位置,从而完成操作。

    感应力度
    是触控屏灵敏度的表现,指的是触控屏对外界力度能产生正确反应的范围。

    红外线触摸屏
    红外线触摸屏在屏幕周边成对安装红外线发射器和红外线接受器,接受器接受发射器发射的红外线,形成红外线矩阵。当手指按在屏幕上时,手指阻挡了红外线,这样在X、Y两个方向接受信息送给主机。

    矩阵切换器
    将多路输入信号任意选择一路或多路分别输出给一路或多路显示设备。

    绝对坐标系统
    触摸屏是绝对坐标系统,要选哪就直接点哪,与鼠标这类相对定位系统的本质区别是一次到位的直观性。绝对坐标系统的特点是,每一次定位坐标与上一次定位坐标没有关系,触摸屏在物理上是一套独立的坐标定位系统,每次触摸的数据通过校准转为屏幕上的坐标,这样,就要求触摸屏这套坐标不管在什么情况下,同一点的输出数据是稳定的,如果不稳定,那么这触摸屏就不能保证绝对坐标定位。

    莫式硬度系数
    是衡量触控屏表面硬度的参数。

    屏幕类型
    目前触摸屏的屏幕类型主要有平面、球面、柱面、液晶四种类型。

    透光率
    它直接影响到触摸屏的视觉效果。很多触摸屏是多层的复合薄膜,仅用透明一点来概括它的视觉效果是不够的,它至少应该包括四个特性:透明度、色彩失真度、反光性和清晰度,当然还能再分,比如反光程度包括镜面反光程度和衍射反光程度,只不过触摸屏表面衍射反光还没有达到CD盘的程度,对用户而言,这四个特性已经基本够了。